Sean McCoy is a founder member and chief executive of HKLM, an integrated marketing services group specializing in emerging markets
He holds Comm. and MBL degrees and has been active in the marketing and branding arena for some 22 years, specialising in brand strategy, business development and general management.
Sean is currently completing a PhD focusing on brand alignment within organisations as a means of building sustainable competitive advantage; and builds elements of this study into presentations that he delivers at various conferences locally and internationally.