Sarmad Ali is the Managing Director Marketing & Advertising Sales of the Jang Group, Pakistan’s largest media conglomerate. He is responsible for marketing and advertising sales of all print, electronic and online brands of the group. This includes eight of the country’s leading print titles including Daily Jang & The News; the largrest private sector TV network Geo Tv  and  FM 101.

Sarmad has over twenty years experience in marketing, advertising and media management. He has been associated with the Jang Group since 1994 when he joined the group as Chief Operating Officer of The News. Under his stewardship The News became one of Pakistan’s two premier English dailies. In 1997 he took over as the Group’s Executive Director Marketing & Sales. Since then the advertising revenues of the group have grown nearly 500%. In 2006 he was promoted as Managing Director of Group’s Marketing and Advertising sales function: Total Media Solutions. This portfolio represents 35% of Pakistan’s total Adspend

Prior to joining the Jang Group, Sarmad had been associated with some of the country’s leading advertising companies including IAL/Saatchi, where he worked as Director Client Services from 1987 to 1993. During his association with IAL/Saatchi, it became the second largest advertising agency in Pakistan. At IAL/Saatchi, he was part of the team that launched Procter & Gamble into the Pakistani marketplace.

Described as of one of Pakistan’s marketing thought leaders, Sarmad has been thrice the President of Marketing Association of Pakistan. In 1999, he was awarded the coveted Marketing Excellence Award for his contribution in the field of marketing.

He is presently President of the International Advertising Association’s Pakistan Chapter. He has previously served as Council member of the Management Association of Pakistan and has also been on the Board of Directors of the Asia Pacific Marketing Federation and the Executive Council of Market Research Society of Pakistan . He represents the Jang Group in the All Pakistan Newspapers Society and is its Joint Secretary as well as Chairman of its Advertising & Accreditation Committee.

He has also served as member of the Prime Minister’s task force on Privatisation & Investment in 2003 and the Sindh IT Board from 2001-03. Sarmad has also been on the Board of Governors of the Worldwide Fund for Nature-Pakistan (WWF-P)

Sarmad was responsible for setting up Pakistan’s first television audience measurement system in 1991.

He has a Masters degree from Villanova University, Pa, USA.