Mr. Santosh Kanekar has been the Director – Marketing, Diageo India Pvt. Ltd. for the past 5 ½ years. He has played a major role in the brand building of global favourites like Johnnie Walker, Smirnoff, Black & White, VAT 69, etc. Mr. Santosh Kanekar has had 13 years of experience in sales and marketing and count brand building and relentless focus on the consumer as forte. Prior to working with Diageo India Pvt. Ltd., he worked with Sony Entertainment Television as National Sales Manager and had additional responsibility for International Distribution. He successfully managed the transition of Sony from free-to-air to pay channel. Mr. Santosh Kanekar has also worked with ICI Paints and was responsible for introduction of Dulux Colour Solutions. He started his career with Philips Consumer Electronics and managed the introduction of the first Philips Televisions and the introduction of the first large screen televisions in India. A graduate from Mumbai University and a MBA from IIM Calcutta, his interests include squash, movies, reading and learning new skills.