A 1993 post-graduate in management from Mumbai University, Sanjay started his career with Hindustan Lever Limited where he spent 10 years between sales and marketing assignments. He has experience in managing household brands like Surf, Rin, Vim, Sunlight etc.. During his Lever stint, he was an integral part of the global brand team on two of Unilever power brands – Cif and Domestos. In year 2000, Sanjay was conferred with the Unilever Global Chairman award for his work on dishwash business in India.

In early 2004, Sanjay joined Nokia India to head its brand & marketing operations where-in his responsibilities included managing brand, product, retail, media, technology etc.. Under his stewardship, Nokia was nominated as the CII brand of the year in Yr.2004, apart from numerous other accolades including “Best brand charter globally” for his work on Nokia India blueprint.

Sanjay is currently heading brand and marketing at Reliance Communications and is a key marketing resource for the Reliance ADAG group. He oversees all the brand/ marketing activities for mobility, enterprise, home and global businesses of RCOM. He has pioneered a futuristic brand architecture model named “Brand Cube”, which is now IPR of Reliance ADA group.

Sanjay has earlier chaired and spoken at various local and global forums earlier like Asia Seminar organised at Harvard Business School, International Design Summit, International Data Corporation, India retail summit, etc. and is an active member of numerous brand & marketing bodies globally.