Roxanne joined EffectiveBrands in 2007 as Managing Director, to set up and manage the Asian office in Singapore, the fourth office after New York, London and Amsterdam.  The team’s focus is to bring and share global branding experience and knowledge to multinational brands in Asia Pacific to accelerate growth by becoming more effective in managing global leverage and local relevance.
Roxanne is a marketing strategist with a significant record in results delivery.  Prior to joining EffectiveBrands, she worked extensively in key local, regional and global roles at Unilever in Asia and Europe living in the Philippines, Indonesia, Thailand, London and The Netherlands.  At Unilever, she developed and was responsible for the “Vitality” strategic direction enrolling the top team to a new focused vision.  She also led marketing initiatives for brands like LUX restoring it to double digit growth and Unilever health and wellness brands in foods.
When speaking about her passion for global brands and the ways in which they connect with people, Roxanne says “I am fascinated by innovation in products, brands categories and industries that change the rules of the game.  I am also passionate about consumer’s habits, values, motivations and the way brand teams work together.”