Robert hails from Nottingham, England and started his working life as a session guitarist for many of the 80's worst popstars.
After being banned by the music union [best not to ask] he ended up in advertising, working as a creative planner for iconic brands like Virgin, Tango and First Direct.
After 6 years and quite a few written warnings, he left for the land down under, having met an Aussie woman he felt he couldn't live without. Unfortunately she managed to live quite nicely without him, so at a loose end he joined JWT ... first in their media department then in a specially created planning division called Special Branch.
After a couple of years of being called "a distruptive influence" - he left and did a projects with some of the most inventive companies in the World including Apple, BBC, NASA, ADIDAS, and IKEA after which he then went onto to form Cynic - The 'Betty Ford Clinic For The Disenfranchised Ad Person'.
Within 12 months they had [albeit small] offices in Sydney, London and NYC where they did such things as design interiors for jumbo jets, create non-lethal military hardware and identify new concepts for British television whilst squeezing in the odd campaign for Virgin, Coke, Tabasco and IKEA to name but a few.
Fed up of Australia going on and on about it's sporting prowess, Robert joined Y&R as the Asia Regional Creative Brand Planning Director and spent 3 years on a plane trying to get to know people and cultures whilst developing campaigns/products for clients that included SONY, Taj, Cerebos, VB Beer, Schweppes, Virgin and Discovery Channel to name but a few.
Robert is founder of homeless charity Human_2, co-runs the Global Advertising Planning School On The Web and is pro-East.