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Rajesh Jejurikar, 41, is Executive Vice President of Mahindra & Mahindra Group’s Automotive sector. He institutionalized M&M’s brand management structure and created long-term product strategy. He is also Managing Director of Mahindra Renault, M&M’s joint venture with the French auto major.
Mr Jejurikar is a management graduate of S P Jain Institute of Management, Mumbai, with a specialization in Marketing. He has worked with top firms like Marico, Voltas and FCB Ulka Advertising.
- As EVP at M&M, Mr Jejurikar is responsible for sales, service and brand management for the Automotive Sector. The value that Mahindra brands like Scorpio, Bolero and Champion commands is a result of his marketing savvy and leadership.
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- Under his leadership, M&M received many accolades and awards including Launch of the Year for Scorpio by India Leadership Summit and Silver award for Scorpio at the EFFIES. Bolero was also a finalist at the 2001 EFFIES. Besides, the Scorpio also won the S P Jain Marketing Impact Award.
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- He has been a member of the Advertising Awards Jury and Media Awards Jury of the Ad Club. He is a visiting faculty at S P Jain Institute since 1994. He was awarded the British Chevening Scholarship for a senior management programme at Manchester Business School, UK.
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