Ashutosh Tiwari heads Strategic Marketing Group for Godrej.  Strategic Marketing Group (SMG) is leading the task of building the value of Godrej brand and that of constituent businesses across group companies.  This is a transformational journey, involving putting the brand at the centre of strategic, business, consumer and employee perspectives.

The recent launch of a new identity and philosophy of Godrej brand was one of the first milestones in this journey.

Ash has more than 13 years of cross functional experience across diverse consumer categories in highly respected companies like Britannia Industries, Johnson & Johnson, Mattel Toys, Sara Lee and Godrej.

This experience has spanned across different sales, marketing and general management roles in foods, personal care, home care, etc. involving brands like Britannia, Stayfree, Hot Wheels, Good Knight, HIT, Ambipur, Brylcreem, Kiwi and in the current role, one of the biggest brands in the country: Godrej.  A lot of his experience has been associated with business transformations through consumer centricity.