Anisha   Motwani   is  a  pedigreed  marketing  veteran  with  very  strong credentials.  She brings with her a proven competence and established track record  in  building  successful  consumer brands in highly competitive and progressive  environment, both as an advertising and marketing professional in  a  career  spanning  over  18  years.

Her brand experience spans across categories varying from soft drinks to cars.
In  her  current  role,  she  is  working as the Executive Vice President – Marketing  at  Max New York Life Insurance Co. Ltd. Her short stint at MNYL has already seen some high profile campaigns in the insurance sector.

Prior to this she was working as the Director Marketing at General Motors India where she  worked for nearly 3 years. Those 3 years saw some of the most exciting  times  for  GMI with the launch of 5 car brands – Chevrolet
Optra  SRV, Chevrolet Optra Magnum, Chevrolet Aveo, Aveo U-Va and Chevrolet Spark.  Her  efforts  were  recognized  and  feted  by NDTV Profit with GMI getting  the  “Best  Auto  Marketing Team” award for the year 2006. She was awarded the best marketing employee in Asia Pacific for GM. Anisha  has had a long and a very successful stint, spanning 17 years, with the  advertising industry before she joined GM. Her 17 years in advertisin saw  her start as an Account Executive and eventually head the Delhi Branch
of  Euro  RSCG. In between she worked with agencies like Leo Burnett, Mudra Communications  & McCann  Erickson  to name a few. She has worked across a wide  spectrum  of brands in her advertising career, ranging from Thums Up Coca  Cola, Dabur in FMCG to Bharti in Telecom, Voltas in Consumer Durables and Financial Products to name a few in a long list. Her work also included launching  some  of the most high profile brands like Polo, Maggi etc. She has  also  won over 25 awards in creative excellence during her advertising
career.

Anisha’s career has showcased her ability to run independent business units and build and lead teams and businesses. Her manifold skills include strong and  persuasive,  interpersonal and communication skills which has made her scale some of the highest peaks in her professional career