| Conference Agenda | |||||||||||||
| Theme | "Communicating A Brand That Connects, Engages and Inspires Audiences" | ||||||||||||
| Day 1 : 25th September 2008 | |||||||||||||
| 8:45 | Registration and Morning Coffee | ||||||||||||
| 9:15 | Chairs Opening Remarks | ||||||||||||
| 11:30 | Delivering a fully integrated branding campaign across all consumer touch points | ||||||||||||
| Successfully communicating the brand to a reticent audience | |||||||||||||
| The Importance of consistent branding as part of your marketing and creative strategy | |||||||||||||
| Constantly creating a wow factor and keeping the brand alive and refreshed | |||||||||||||
| Ensuring that the brand message translated at every point of consumer contact | |||||||||||||
| 13:00 | Lunch | ||||||||||||
| 14:00 | Brand Loyalty in a fickle world - Connecting todays youth with sport | ||||||||||||
| Reinvigorating sport amongst a youth audience | |||||||||||||
| Communicating with young audiences in the attention economy | |||||||||||||
| Is technology the cure-all when connecting with youth | |||||||||||||
| Garnering brand loyalty in a fickle world | |||||||||||||
| 15:30 | Tea Break | ||||||||||||
| 15:45 | The evolution of an entertainment brand in a changing marketplace | ||||||||||||
| Addressing the challenges of moving from a 7bn TV sector to a 25bn entertainment and communications marketplace | |||||||||||||
| Successfully reinvigorating the brand by meeting a competitive challenge | |||||||||||||
| Understanding the importance of giving your brand a purpose | |||||||||||||
| Internal engagement - make it easy for your people, while giving them a challenge to live up to. | |||||||||||||
| 17:00 | Reinvigorating your brand strategy and communicating it across the business | ||||||||||||
| Key strategies to successfully marketing and "Ingredient Brand" | |||||||||||||
| Consolidating B2B and B2C marketing strategies | |||||||||||||
| Measuring the success of Branding activities with internal and external audiences | |||||||||||||
| 19:00 | "Global Awards for Brand Excellence" | ||||||||||||
| Day Two : 26th September 2008 | |||||||||||||
| 9:00 | Registration and Morning Coffee | ||||||||||||
| 9:15 | Chairs Welcome Back | ||||||||||||
| 9:30 | B2B Branding Focus - Assessing the relationship between corporate branding, reputation and ROI | ||||||||||||
| Challenging and re-writing the conventions of B2B Branding | |||||||||||||
| Different audiences, different approaches - What B2B can learn from counterparts in the B2B arena | |||||||||||||
| Delivering consistent corporate branding with all partners | |||||||||||||
| Linking your brand strategy with your wider business objectives | |||||||||||||
| 10:30 | Tea / Coffe Break | ||||||||||||
| 10:45 | Living the brand - using experiential marketing to reach the hearts and minds of your audience | ||||||||||||
| Build long term brand loyalty by creating experiences that integrate with their lives | |||||||||||||
| Encourage buzz and word of mouth among consumers and make them your brand advocates | |||||||||||||
| Adapting your strategy across multiple channels to ensure you emotionally engage consumers at all opportunities | |||||||||||||
| 11:45 | The Indian 2012 Brand Story | ||||||||||||
| India 2012 is aiming to maximise the exciting new opportunities that is offered by new media in communicating its brand values. | |||||||||||||
| The story of the Indian 2012 brand | |||||||||||||
| India 2012 brand values | |||||||||||||
| Successes of the brand to date | |||||||||||||
| 13:00 | Lunch | ||||||||||||
| 14:00 | Driving customer engagement by delivering your brand promise | ||||||||||||
| Activating your sponsorship strategy to deliver to your brand objectives | |||||||||||||
| Connecting with a broad range of consumers to communicate brand values | |||||||||||||
| Inspiring brand Loyalty | |||||||||||||
| 14:45 | What has your ethical behaviour got to do with your brand? | ||||||||||||
| Putting the customer at the heart of your policy | |||||||||||||
| Green or ethics? | |||||||||||||
| Greenwash - How can you avoid the accusation? | |||||||||||||
| How do you measure the benefits of your green efforts? | |||||||||||||
| 15:30 | Tea/Coffe Break | ||||||||||||
| 15:45 | Optimise your global strategies to build awareness and deepen familiarity with your brand | ||||||||||||
| Building momentum for the brand with internal and external audiences | |||||||||||||
| Transforming perceptions of your business services and capabilities | |||||||||||||
| Streamlining your brand strategy to deliver a consistent global corporate image | |||||||||||||
| 16:30 | Brainstorming - What can B2B brands learn from branding in the consumer world? | ||||||||||||
| Creating an emotional connection with your B2B brand | |||||||||||||
| Assessing what branding approaches work across the realms of B2B and B2C | |||||||||||||
| "For companies appealing to both business and consumer audiences this session will offer strategic guidance from top marketers and brand experts" | |||||||||||||
| 17:15 | Developing and implementing consistent branding in developed and emerging markets | ||||||||||||
| Challenges faced when implementing consistent branding and utilising a variety of tools, processes and frameworks - to support a global branding strategy | |||||||||||||
| Understanding different branding challenges in emerging markets - specifically in China and India | |||||||||||||
| Partnership branding and why it is becoming more important? | |||||||||||||
| 18:00 | Chair's Closing Address | ||||||||||||