Ambi M.G. Parameswaran is Executive Director and CEO - Mumbai of Draftfcb-Ulka Advertising, India’s fourth largest advertising group. Ambi is a Chemical Engineer from IIT Madras (Indian Institute of Technology) and an Honour Roll Management Graduate from IIM Calcutta (Indian Institute of Management).  In a career spanning over two decades he has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Draftfcb-Ulka Advertising over a decade and half ago.  He has worked on brands including Xerox, Strepsils, Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Tata Indicom among others, covering diverse categories such as automotives, healthcare, telecom, FMCG, corporate etc.

Ambi has regularly been contributing articles to premier business publications, has conducted seminars and branding workshops for clients and at several management schools across India and Asia; he is also a guest faculty at his alma mater, IIM Calcutta.

Ambi has three books to his credit: “FCB-Ulka Brand Building Advertising – Concepts and Cases”; “Understanding Consumers – Building Powerful Brands Using Consumer Research”; and “Building Brand Value - Five Steps to Building Powerful Brands” (Winner of 2007 NTPC – DMA Book Prize), all published by McGraw Hill India.

Ambi served as the President of Advertising Club Bombay (possibly the biggest club of its kind in the world) during the period 2003–05 and became a member of the Board of Governors of IIMC in 2007.