Ian has been in the advertising business for thirty five years.

A master of reinvention, he’s now on his fourth career in the industry.   Originally trained as a graphic designer, he’s been an art director, an account director, an account planner, and now he’s working in media.

English by birth, he worked for ten years in  major London advertising  agencies.  Moving to Australia in the early 1980s, Ian spent most of the last twenty five years working in agencies Down Under.

Ian was in China for three years in the 1990s as Planning Director of Saatchi & Saatchi, then China’s largest advertising agency, before returning to Australia in 2000,  to spend the next five years as Planning Director of JWT in Melbourne.

Unable to resist the lure of China, Ian joined Initiative in 2005 and is once again living in Shanghai, this time with responsibility for Brand Planning for across the Asia Pacific region.