Balki is the Chairman and National Creative Director, Lowe. 
 
Balki joined Mudra (DDB) as a Copy Trainee in 1988. After 7 years he moved to Lintas, Bangalore as a Creative Director where he worked in campaigns for Britannia, Titan, Tanishq, Kissan, Walls etc.  

In  2000 he moved to Bombay as National Creative Director of Lintas, which is now Lowe. Balki has, in Lowe, done campaigns for Lifebuoy, Surf Excel, Liril, Bajaj, ICICI, Maruti, Saint Gobain, Pepsodent, Fair & Lovely, Dabur, LG etc.

He has recently written and directed Cheeni Kum.